Overview
- A fresh Realtor.com survey finds 82% of Americans use AI to research housing decisions.
- Real estate agents rank as the most trusted and accurate source, with 62% saying agents make them feel smarter about the market than any other resource.
- ChatGPT and Gemini are the top AI tools used, cited by 67% and 54% of respondents.
- Nearly 90% turn to social media for housing content, led by YouTube (73%) and Facebook (57%), while 76% of Gen Z name TikTok as a go-to.
- Many view TV, streaming and social posts as ill-fitted to local markets, and Realtor.com has launched a natural-language AI search to address evolving needs.