Americans Prefer Movies Around 92 Minutes, Survey Shows

A new poll indicates a majority of U.S. moviegoers favor films that last just over an hour and a half, though blockbuster hits often exceed this duration.

• A recent survey by Talker Research found that 92 minutes is the ideal movie length according to American audiences.
• Despite preferences for shorter films, many of the highest-grossing movies, like 'Avatar' and 'Avengers: Endgame', run well over two hours.
• Younger viewers are more inclined to use subtitles, with 30% of Gen Z always watching movies with them.
• Historical data shows a trend towards longer movies, with average lengths increasing from 110 minutes in 1981 to 141 minutes in 2022.
• The contrast between audience preferences and box office trends highlights differing expectations and experiences of moviegoers.

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