Americanas, Magalu Strike Cross-Listing E‑Commerce Pact as Pilot Goes Live

Overview

• Americanas products are now available on Magalu’s digital platform, with Magalu’s own assortment set to appear on Americanas’ site in the coming weeks.
• The initial phase features items sourced from 50 Americanas stores across 15 state capitals using delivery directly from stores.
• The partners aim to connect roughly 1,470 Americanas locations by December to supply orders across both marketplaces.
• Executives cast the collaboration as an omnichannel expansion built on complementary categories, from confectionery and everyday goods to appliances, electronics, furniture and portables.
• The agreement aligns with a wave of retail alliances in Brazil, including Casas Bahia–Mercado Livre and Magalu–AliExpress, and marks an early initiative under Americanas’ new CEO during its judicial recovery.