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Americana’ Opens Soft With Sub-$1 Million Weekend in Wide Release

Lionsgate says the low-cost pickup should recoup through pre-sales, PVOD, SVOD, licensing.

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Overview

  • Industry estimates place the opening between about $500,000 and $840,000 from roughly 1,100 theaters, with per-theater averages around $436–$460 and a chart position in the teens.
  • Lionsgate acquired the film for about $3 million after Bron Studios’ bankruptcy and offset its risk by licensing international rights and keeping marketing modest.
  • IndieWire reports the studio projects roughly $1.5 million domestic by the end of the theatrical run, with a 30-day exclusive window before a PVOD push.
  • Coverage notes heavy attention on Sydney Sweeney’s American Eagle campaign controversy, though outlets say any direct impact on ticket sales is unproven.
  • Early festival acclaim has cooled by release, with Rotten Tomatoes scores settling in the high 60s after holding a perfect rating post-SXSW.