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Americana Opens in U.S. Theaters With 80% Fresh Rating as Sydney Sweeney Returns to Social Media

Her social media return highlights her effort to refocus attention on Americana following controversy around her American Eagle ad

Overview

  • Americana, Tony Tost’s neo-Western crime thriller starring Sydney Sweeney, opened in U.S. theaters on August 15 with a Rotten Tomatoes score in the low-80s based on mixed-to-positive reviews.
  • Sydney Sweeney broke her social-media silence on August 13 by sharing behind-the-scenes photos to promote Americana after facing backlash over her American Eagle jeans campaign.
  • American Eagle’s “Sydney Sweeney Has Great Jeans” slogan drew criticism for its genetic wordplay, leading the brand to issue a statement that the tagline was solely about its denim.
  • The film’s plot revolves around a violent scramble for a sacred Lakota ghost shirt, a storyline that has prompted conversations about Indigenous cultural representation and authenticity.
  • In addition to Sweeney, Americana features an ensemble cast including Paul Walter Hauser, Halsey, Eric Dane, Zahn McClarnon and Simon Rex navigating betrayals and alliances.