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Americana’ Director Says Film Was ‘Gobbled Up by the Zeitgeist’ After Weak $500,000 Opening

He argues the release was overshadowed by broader cultural controversy.

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Overview

  • Lionsgate’s modern-day Western opened to about $500,000 from more than 1,100 U.S. theaters after its August rollout.
  • Tony Tost posted on X that movies outlive their release moment and said he hopes the film will be reassessed later.
  • Tost said he set out to make a “hidden gem” and is now reconsidering his approach, saying he may need to swing bigger or smaller on future projects.
  • Coverage of the poor start has zeroed in on Sydney Sweeney’s recent controversies, including a divisive American Eagle jeans ad that drew political reactions.
  • Co-star Paul Walter Hauser called the movie his favorite in his catalog and predicted it will find long-term success despite the initial gross.