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Americana Director Says Film Was ‘Gobbled Up by the Zeitgeist’ After $500K Opening

Conversation around the release fixated on Sydney Sweeney’s recent ad backlash rather than the movie itself.

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Overview

  • Tony Tost posted on X that his feature debut was overshadowed by the current cultural moment and said he hopes audiences will reassess it over time.
  • The Lionsgate release earned about $500,000 from more than 1,100 theaters in its first weekend, a notably weak turnout, according to The Hollywood Reporter.
  • Tost shared that he conceived Americana as a “hidden gem” and is now questioning whether a career built on smaller films is viable today.
  • Coverage notes that discourse centered on Sweeney’s American Eagle “Sydney Has Great Jeans” campaign and other recent publicity, which drew criticism and public defenses from President Donald Trump and Vice President J.D. Vance.
  • Co-star Paul Walter Hauser called Americana his favorite film to date and predicted it will find a long-term audience, pointing to discovery through future viewing windows after its SXSW 2023 premiere.