Overview

• At a Bath outlet, Florida native Caiti Mackenzie likened Primark to a blend of Target and TJ Maxx.
• She pointed to a £3.50 cami top and heatless curlers as examples of the retailer’s low price points.
• Mackenzie was struck by items resembling higher-end brands, including Birkenstock-style sandals and IT Cosmetics–style makeup.
• Despite limited suitcase space, she was glad to explore Primark’s extensive home, beauty and fashion sections.
• The TikTok video has attracted more than 200 comments from viewers sharing their own Primark shopping experiences.