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yesterday

American Music Awards Return to Live Broadcast Draws 4.73 Million Viewers, Down 22% From Last Year

The ceremony posted an 84% gain among adults 18-34 over its last live broadcast.

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Overview

  • The 2025 AMAs, hosted by Jennifer Lopez, aired live on CBS and Paramount+ on May 25 as the first live show since 2022 following the move from ABC.
  • Nielsen figures report 4.73 million viewers, marking a 22% decline from last year’s non-live anniversary special but a 34% increase over the 2022 live ceremony.
  • Viewership among adults 18-34 surged by 84%, while ratings rose 19% among adults 18-49 and 13% among adults 25-54 compared with 2022.
  • The live broadcast outperformed recent primetime music specials, attracting 36% more viewers than NBC’s SNL 50 Years of Music and 48% more than ABC’s CMA Fest.
  • Social media impact was robust with 9.2 billion potential impressions, 816,600 mentions and over 100 million video views across Instagram, TikTok, X and Facebook within 24 hours.