Overview

• Amex refreshed its consumer and business Platinum cards at $895 per year, pairing the hike with new perks and a redesigned card.
• The consumer Platinum shows personalized welcome offers up to 175,000 Membership Rewards points after $8,000 in six months, using an apply‑with‑confidence flow that avoids a hard pull until acceptance.
• The Business Platinum offers 200,000 points after $20,000 in three months, with Amex’s once‑per‑lifetime bonus rule still in effect for both products.
• New ongoing credits include $400 per year for Resy dining ($100 quarterly) and $600 per year in Fine Hotels + Resorts credits ($300 semiannually), plus retailer perks such as Lululemon ($75 quarterly, up to $300), Saks (up to $100 annually), Walmart+ ($12.95 monthly) and Oura ($200 annually), with many benefits requiring enrollment.
• The rollout starting in early October adds a revamped Amex app, Platinum Nights by Resy access in select cities, and new entertainment partners including Paramount+, YouTube Premium and YouTube TV, as the broader market shifts to higher‑fee premium cards.