American Express Acquires Tock and Rooam to Enhance Luxury Dining and Payment Services

The $400 million purchase of Tock and undisclosed acquisition of Rooam aim to bolster AmEx's high-end offerings and cater to younger consumers.

AmEx bought Tock from Squarespace for $400 million, enhancing its restaurant reservation capabilities.
The company also acquired Rooam, a mobile payment platform, to streamline dining payments.
Tock serves about 7,000 venues and focuses on premium dining experiences.
These acquisitions build on AmEx's strategy to attract Gen Z and millennial customers through exclusive dining and travel perks.
Resy, another AmEx acquisition, has significantly expanded its restaurant network since its purchase in 2019.