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American Expat’s ‘Bread Roll’ Dialect Video Goes Viral, Picked Up by UK Press

The London-based Instagrammer behind 'redbusruss' maps the many regional labels for the same baked item.

Overview

  • Russell Valentin, 31, moved from the US to London in April last year and has about 65,000 Instagram followers.
  • His clip contrasts the US term “dinner roll” with UK variants such as bap, barm, batch, bread cake, bun, cob, muffin, roll and tea cake, tied to specific areas.
  • The video was reported to have roughly 574,000 views and 26,000 likes at the time of coverage.
  • A follow-up listed additional local names, including barm cake, Bara, softie, morning roll, stotty, scuffler, oven bottom and flower cake.
  • He added a disclaimer that he was not joking about the dialect differences, and outlets including the Daily Star, the Mirror and MyLondon reported on the posts on January 7.