Overview

• The “Sydney Sweeney has great jeans” ads remain live with American Eagle and Sweeney insisting the message is solely about denim.
• A Poynter Institute analysis found supportive posts on X outnumbered critics by nearly 15 to 1, reflecting widespread online approval.
• President Donald Trump praised the campaign after learning Sweeney is a registered Republican, amplifying its reach beyond fashion circles.
• American Eagle’s stock jumped 24%, marking its biggest daily gain since August 2000 as sales and engagement climbed.
• The campaign has inspired spin-offs from a Chicago strip club’s “Great Jeans” contest to a heckler branding the ad racist at Sweeney’s film premiere.