Overview

• Sydney Sweeney’s co-designed “The Sydney Jean” is available now, with 100% of proceeds donated to Crisis Text Line, funding support for domestic violence survivors.
• A limited-edition denim jacket inspired by Sweeney’s on-set style will hit stores on August 10 at $79.95.
• High-visibility activations include a 3D billboard in Times Square, a 360-degree display at the Las Vegas Sphere, plus an AI-powered Snapchat virtual try-on.
• The campaign launch fueled a roughly 16% surge in American Eagle’s shares, driven by retail investor interest tied to high short interest, social media buzz, meme stock trading dynamics.
• American Eagle’s CMO Craig Brommers has called it the brand’s ‘Super Bowl’ marketing push as the retailer leans into experiential branding in a muted spending climate.