Overview
- American Eagle launched “Martha Stewart Hosts the Holidays in American Eagle” today across social channels and Connected TV.
- The series features three 30‑second spots with Stewart wrapping presents in denim and delivering hosting cues to showcase the brand’s jeans.
- CMO Craig Brommers says Stewart was chosen to bridge generations, citing data that her Gen Z awareness rose 33% from 2020 to 2024.
- The push follows the brand’s high‑profile Sydney Sweeney creative; AE is still sharing Sweeney content, including a recent restock highlight of the “Sydney Jean.”
- The campaign was produced internally in New York City, with AE framing the holidays as a critical commercial period and targeting top‑of‑mind gifting consideration.