American Eagle Sues Amazon Over Alleged Aerie Knock-Offs

The lawsuit claims Amazon used Aerie trademarks without permission to mislead consumers and sell counterfeit products.

American Eagle Outfitters has filed a trademark infringement lawsuit against Amazon, alleging unauthorized use of Aerie and Offline by Aerie trademarks.
The suit accuses Amazon of directing shoppers to 'inferior quality knock-offs' through misleading search results and advertisements.
American Eagle claims it intentionally chose not to sell Aerie products on Amazon to maintain its brand identity and customer experience.
The lawsuit was filed in the U.S. District Court for the Southern District of New York, seeking an injunction and financial damages.
Amazon has faced similar counterfeit issues in the past and has implemented measures to combat the sale of fake products on its platform.