Overview

• American Eagle reiterated in an Instagram statement that “Sydney Sweeney Has Great Jeans” is solely about the jeans and declined to issue an apology.
• The campaign remains live despite critics accusing the “genes/jeans” wordplay and Sweeney’s blonde, blue-eyed portrayal of echoing eugenics or Nazi imagery.
• All profits from the limited-edition Sydney Jean denim collection continue to support Crisis Text Line, reflecting American Eagle’s ongoing charitable partnerships.
• White House communications manager Steven Cheung denounced the backlash as “cancel culture run amok” and Vice President JD Vance mocked efforts to label admiration for Sweeney as Nazism.
• Celebrities such as Lizzo and Doja Cat joined the debate with parodies, while Sydney Sweeney herself has not publicly responded to the controversy.