Overview

• The fall campaign features Sydney Sweeney delivering a double entendre that equates genetic traits with blue denim under the tagline “Sydney Sweeney Has Great Jeans.”
• Social media critics have accused the ads of promoting eugenics and Nazi-era propaganda by highlighting Sweeney’s blonde hair and blue eyes.
• Doja Cat’s viral TikTok parody of Sweeney’s script has amplified backlash and fueled a wave of online mockery.
• Despite calls for an apology, American Eagle’s shares have climbed over 11% since the campaign launched last week.
• The company has defended its “bold, playful” approach and committed 100% of proceeds from the limited-edition Sydney Jean style to Crisis Text Line.