Overview

• Donald Trump hailed “Sydney Sweeney a des jeans exceptionnels” on Truth Social as the hottest anti-woke ad and spotlighted the campaign’s political appeal
• The stock rallied 19.74% to $12.86, marking its highest close since May on heavy investor buying
• Social media critics argued the jeans/genes pun and Sweeney’s blonde, blue-eyed image carried eugenic and white supremacist overtones
• American Eagle stressed on Instagram that the collaboration is solely about reinforcing its position as Gen Z’s top denim brand
• The controversy taps into wider culture-war dynamics, recalling last year’s Jaguar diversity ad backlash that led to its CEO’s resignation