Overview

• The retailer topped Wall Street forecasts for the second quarter, reporting earnings of 45 cents per share on $1.28 billion in revenue.
• Revenue slipped from $1.29 billion a year earlier, while net income ticked up to $77.6 million.
• CEO Jay Schottenstein credited campaigns with Sydney Sweeney and Travis Kelce for roughly 40 billion impressions and a meaningful business lift.
• American Eagle said Sweeney-branded denim sold out within a week and reported about 700,000 new customers.
• The ads drew polarized reactions including criticism over sexualization and eugenics innuendo and public praise from President Donald Trump, as the company aims to turn buzz into repeat purchases.