Overview
- American Eagle has kept the “Sydney Sweeney Has Great Jeans” ads live and declined to apologize, insisting the tagline celebrates denim rather than genetics.
- The company continues to earmark all proceeds from the limited-edition “Sydney Jean” line, which features a butterfly motif, for the Crisis Text Line mental health charity.
- White House communications manager Steven Cheung denounced the backlash as “cancel culture run amok,” and Vice President JD Vance mocked Democrats for branding Sweeney admirers as Nazis.
- Singers Lizzo and Doja Cat issued parody posts on social media that riffed on the campaign’s genes/jeans wordplay, intensifying the cultural divide.
- Sydney Sweeney has not publicly addressed the controversy but quietly returned to Instagram on August 1 with a floral post and a white heart sticker.