Overview

• The first drop goes live August 27 with a second slated for September 24, featuring a 90-plus piece lineup priced from $14.95 to $179.95.
• American Eagle credits Kelce as the collection’s creative director, saying he oversaw design decisions and sample selection.
• The campaign spotlights rising athletes including quarterback Drew Allar, Olympic gymnast Suni Lee and college basketball player Azzi Fudd.
• The company says the collaboration was in development for more than a year, as the launch arrives on the heels of Kelce’s engagement announcement that drew tens of millions of Instagram likes and brand reactions.
• The rollout follows backlash to the Sydney Sweeney ‘Great Jeans’ ads and comes as American Eagle works to reengage consumers after reporting a $68 million adjusted operating loss in Q1 2025.