Overview

• American Eagle removed campaign videos from social media but continues to display its ‘jeans/genes’ billboard in Times Square, defending the pun as a focus on denim quality.
• The retailer’s stock remains elevated, sitting roughly 27% above pre-campaign levels and marking its strongest performance in two decades.
• Sydney Sweeney has not issued any public statement on the controversy, despite her registered Republican affiliation in Florida intensifying polarized readings.
• Old Navy, Abercrombie & Fitch and Levi’s have launched counter-campaigns that emphasize diversity and inclusive representation in their denim lines.
• The ongoing debate over ‘Sydney Sweeney Has Great Jeans’ continues to mirror deeper cultural and political divisions in the United States over race, nationalism and American identity.