Overview

• Independent polling cited by American Eagle indicates 70–71% of respondents view the “Sydney Sweeney Has Great Jeans” ad positively
• The retailer has dismissed accusations of eugenics and white supremacist messaging as internet noise without directly addressing ethical concerns
• Shares rose 4.2% on July 24, lifting the brand’s market value by over $400 million and keeping stock elevated since the campaign launch
• Limited-edition “Sydney Jean” sales are now underway, with all proceeds pledged to Crisis Text Line for domestic violence support
• Crisis communications experts warn that the delayed, partial response may undermine brand credibility if deeper criticisms remain unaddressed