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15h ago

American Eagle Defends Sydney Sweeney Denim Campaign After Eugenics Backlash

Reiterating that the ads focus solely on denim, the retailer has launched a limited-edition line benefiting Crisis Text Line.

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Sydney Sweeney, facing criticism for her American Eagle ad, quietly returned to social media with a flower post.
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Overview

  • American Eagle issued an Instagram statement affirming that the campaign’s slogan “Sydney Sweeney Has Great Jeans” is about its denim line, under the tagline “Her jeans. Her story.”,
  • The limited-edition “Sydney Jean” collection is now on sale, with all proceeds pledged to Crisis Text Line to support 24/7 mental health services.
  • Since the campaign’s July 23 debut, American Eagle’s stock has stayed more than 10% above pre-launch levels, reflecting sustained investor interest.
  • Responses have spanned Steven Cheung’s “cancel culture run amok” critique, celebrity parodies by Lizzo and Doja Cat, and J.D. Vance’s public defense of the ads.
  • Sydney Sweeney has not publicly addressed the controversy beyond a private Instagram Story update, maintaining a low profile as discussions continue.