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American Eagle Debuts Travis Kelce’s AE x Tru Kolors a Day After Engagement News

The collaboration positions the retailer for a reputational reset following its Sydney Sweeney ad outcry.

Overview

  • The first drop released on August 27 with a follow-up drop scheduled for September 24.
  • The limited collection spans more than 90 pieces priced from $14.95 to $179.95.
  • Travis Kelce is credited as creative director, overseeing design choices and materials.
  • The campaign features athletes Drew Allar, Suni Lee and Azzi Fudd alongside Kelce’s label.
  • Shares of American Eagle jumped roughly 8% on Wednesday as the tie-up was unveiled, which the company says was in development for over a year.