Overview
- Eligible members now see offers in their accounts to move up one elite tier above what they have requalified for, with Concierge Key not available for purchase.
- Bought status updates within about five business days and remains valid through March 31, 2027.
- Pricing varies by member and can be paid in cash or miles, with reported examples from $799 to renew Platinum Pro to $4,629 or 463,000 miles for Executive Platinum.
- Money spent on a buy-up does not count toward Loyalty Points except standard credit card accrual, and all transactions are non-refundable.
- Given high costs and roughly one cent per mile redemption value, experts suggest waiting until late February if you can still qualify through flying or card spend before the February 28, 2026 deadline.