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American Airlines Apologizes, Opens Review After Passenger Says She Was Told to ‘Button Up

The episode renews questions about the carrier’s vague attire rule, including how frontline staff apply it.

Overview

  • Sara Blake Cheek posted that an American Airlines employee told her to fasten her shirt before boarding an Atlanta flight on August 31, sharing photos of her outfit.
  • The airline issued a public apology, said it is investigating, and asked Cheek to provide contact information for follow-up.
  • American’s contract of carriage offers minimal guidance on clothing, stating only to dress appropriately and prohibiting bare feet or offensive attire.
  • Internal guidance updated last fall instructs crews not to act alone on non-safety issues such as attire and to involve a colleague or a Complaint Resolution Official.
  • Independent corroboration of the exchange has not been published, and reports note uncertainty over whether the directive came from a gate agent or a flight attendant; Cheek alleges others in similar outfits were not told to cover up.