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Amelia Dimoldenberg and F1 Unveil 'Passenger Princess,' a Four-Part YouTube Series

F1 says the creator-led comedy project will court younger audiences, especially women, by premiering on Dimoldenberg’s channel.

Overview

  • Dimz Inc., Dimoldenberg’s production company, is partnering with Formula 1 on the series, which debuts Oct. 15 on her YouTube channel with weekly Wednesday episodes.
  • The four episodes were filmed during the 2025 Belgian Grand Prix at Spa-Francorchamps.
  • Current F1 drivers George Russell, Ollie Bearman, Oscar Piastri and Carlos Sainz appear as on-screen instructors.
  • Dimoldenberg, who says she does not yet drive, learns behind the wheel while conducting offbeat interviews and pursuing a driving license.
  • F1 executives Ian Holmes and Emily Prazer frame the project as outreach to growing under-35 and female audiences, citing figures of 43% under 35 and 42% women.