Overview

• AMD confirms RDNA 4 architecture will target mid-range GPUs, not high-end models.
• Senior VP Jack Huynh emphasizes the need for scale to increase AMD's market share.
• The company aims to offer gaming solutions accessible to a broader audience, avoiding the high-cost perception.
• AMD's shift comes as its current high-end GPUs struggle to compete with Nvidia's offerings.
• Future high-end AMD GPUs are not ruled out, but current focus is on mainstream products.