AMD Shifts Focus to Mid-Range GPUs, Leaving High-End Market

AMD's new strategy aims to capture a larger market share by prioritizing affordable, scalable gaming solutions over flagship GPUs.

AMD confirms RDNA 4 architecture will target mid-range GPUs, not high-end models.
Senior VP Jack Huynh emphasizes the need for scale to increase AMD's market share.
The company aims to offer gaming solutions accessible to a broader audience, avoiding the high-cost perception.
AMD's shift comes as its current high-end GPUs struggle to compete with Nvidia's offerings.
Future high-end AMD GPUs are not ruled out, but current focus is on mainstream products.