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AMD Says Ties With Memory and Board Makers Aim to Steady GPU Prices

The company warns that keeping to MSRPs hinges on DRAM costs.

Overview

  • In a CES 2026 interview, AMD Ryzen VP David McAfee said the company has long-standing partnerships with DRAM manufacturers to secure supply and workable pricing for its graphics business.
  • McAfee said AMD is collaborating with add-in-board partners to keep retail prices close to its guidance, while acknowledging that higher memory costs could make that difficult.
  • Retail observations point to tighter stock and several current GPU listings priced above MSRP, underscoring immediate market pressure.
  • A claim from leaker MEGAsizeGPU that Nvidia will cut AIC supply by 15–20% and release no new products in 2026 remains unverified.
  • McAfee also said AMD is evaluating multi-frame generation features and is mindful of player feedback that such techniques can be overused.