AMD Rumored to Aggressively Price RX 9000 GPUs to Challenge NVIDIA

Speculation suggests AMD's new RDNA 4 graphics cards could undercut NVIDIA's offerings, with potential pricing between $500 and $600.

AMD's upcoming RX 9070 XT and RX 9070 GPUs are expected to launch in March 2025, with rumored pricing aimed at competing in the mid-range market.
Leaks suggest the RX 9070 XT could be priced at $599 and the RX 9070 at $499, potentially undercutting NVIDIA's RTX 5070 Ti by $150.
Speculation indicates AMD's pricing strategy may also impact sales of its existing RX 7800 XT, which launched at $500 and recently ceased production.
The RX 9070 XT is rumored to target performance levels comparable to NVIDIA's RTX 5070 Ti, with improved ray tracing capabilities over its predecessors.
AMD has yet to confirm pricing or detailed specifications, prompting concerns about whether it can effectively compete with NVIDIA's established market presence.