Overview
- UDN, cited by Wccftech and analyst Dan Nystedt, reports AMD has notified supply partners of a price increase of at least 10% across its graphics card lineup starting in the new year.
- Reports name ASUS, Gigabyte and PowerColor among partners informed of the change, with higher board prices expected to reach consumers.
- The increase is attributed to rising DRAM and GDDR costs as AI demand tightens supply and pushes contract pricing higher.
- Tom's Hardware reports this would be a second recent hike for AMD, with an earlier increase absorbed internally rather than passed on.
- Industry trackers have documented severe DRAM tightness and sharp DDR5 retail jumps, while AMD has not publicly confirmed the reported pricing plan.