Overview
- Tom's Hardware reports AMD has implemented a $10 increase per 8GB of VRAM on Radeon GPUs and memory kits sold to board partners, based on an anonymous distribution source and without official confirmation from AMD.
- A further, undefined price rise is said to be scheduled for January 2026, with partner costs expected to flow through to retail listings over time.
- Retail pricing has not fully shifted yet as some sellers draw down pre‑increase inventory and holiday promotions, though sources expect adjustments after the seasonal period.
- The reported changes are attributed to higher DRAM costs linked to AI and data‑center demand, and broader coverage warns GPU prices across brands could climb by around 10% or more.
- Industry chatter suggests Nvidia may follow with increases, and there is speculation of early‑2026 shortages for certain GeForce RTX 50 models, which remains unconfirmed.