Overview

• Starting July 1, AMC theaters nationwide have added a 30- to 60-second “Platinum Spot” before the final trailers and up to five minutes of ads after a film’s official start time.
• AMC’s website now displays a warning that movies begin 25–30 minutes after the posted showtime to inform patrons of extended preshow content.
• The National CineMedia deal is designed to boost advertising revenue to help offset pandemic-era shutdown losses and a sluggish recovery that led AMC to close 169 theaters since 2019.
• By joining National CineMedia’s expanded ad program, AMC aligns with Cinemark and Regal, which have run similar preshow commercials since late 2019.
• Moviegoers have voiced frustration on social media and may arrive later or skip trailers, prompting calls for clearer showtime disclosures and renewed debate over the cinema experience.