Overview

• The new Wednesday discount is exclusively available to AMC Stubs members, a free loyalty program with 36 million participants.
• The 50% discount applies to adult evening ticket prices, with additional surcharges for premium formats like IMAX and 3D, and certain exclusions for movies and holidays.
• This initiative builds on the success of AMC's Tuesday discounts, which have become one of the chain's best-attended days.
• AMC Chairman and CEO Adam Aron credited the move to a sustained box office recovery, with April and May showing strong growth compared to previous months.
• The discount will be available at all AMC locations across the United States, as the company aims to drive higher attendance on traditionally slower mid-week days.