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3mo ago

AMC Theatres Expands Discounts with New 50% Off Wednesdays

Starting July 9, AMC Stubs members can enjoy half-price tickets on Wednesdays as part of a strategy to boost attendance following a box office recovery.

A pedestrian walks by the AMC 34th Street theater on March 5, 2021, in New York. 
The AMC NewPark 12 theatre in Newark, California, in August 2022.
AMC is offering mid-week discounts to theater-goers.
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Overview

  • AMC Theatres will introduce 50% off base ticket prices for all Wednesday screenings starting July 9, 2025, for AMC Stubs members.
  • The new discount builds on the success of Discount Tuesdays, which will continue alongside the Wednesday promotion.
  • The offer applies to all U.S. AMC locations and includes premium formats like IMAX and Dolby Cinema, with the discount applied to the base ticket price before upcharges.
  • The initiative is open-ended, with AMC evaluating its success to determine potential long-term adoption.
  • CEO Adam Aron stated that the move is supported by a recent surge in box office performance, following challenges from the pandemic and Hollywood strikes.