AMC Networks to Introduce Ad-Supported Streaming Tiers Across All Services

The expansion aims to offer advertisers versatile options amidst declining linear TV subscribers and includes a focus on horror content.

AMC Networks is rolling out ad-supported tiers for all of its niche streaming services, including Shudder, Sundance Now, and IFC Films Unlimited, to be completed by the end of the 2024-25 upfront market.
The company reported a 23% decline in fourth-quarter advertising revenue from the previous year, driving strategic shifts towards ad-supported and streaming models.
AMC Networks is enhancing its Audience+ data targeting platform and introducing new shows, emphasizing a year-long focus on horror content with Josh Ruben as the 'Ambassador of Horror'.
The expansion aims to provide more precise ad targeting options alongside traditional linear TV and FAST channels, catering to the evolving preferences of advertisers and audiences.
AMC Networks' upfront presentation will showcase new and returning shows, along with digital offerings, emphasizing flexibility and transparency for advertisers.