AMC Networks Prepares for Upfront With Expanded Horror Focus and Ad-Supported Streaming

Ahead of its April 9 presentation, AMC Networks highlights new horror programming, ad-supported tiers for Shudder and Acorn TV, and partnerships like the Sphere collaboration to attract advertisers.

• AMC Networks is celebrating the 15th anniversary of 'The Walking Dead' and Shudder's 10th anniversary with new programming and advertising opportunities.
• The company is launching an ad-supported tier for Shudder and a new FAST channel, 'Acorn TV Mysteries,' to target younger, cost-conscious audiences.
• The partnership with Sphere introduces innovative co-branded promotions, including the 'Sphere of Fear' Halloween campaign developed by Sphere Studios.
• New content includes the unscripted horror competition series 'Guts & Glory' on Shudder and AMC+, featuring Hyundai as a sponsor, and the crime drama 'Allie & Andi' starring Brooke Shields for Acorn TV.
• AMC Networks is expanding its branded entertainment studio, Content Room, to create integrated advertiser campaigns across its platforms, including linear TV, streaming, and immersive venues like Sphere.

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