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AMC Networks Names Annie Luo President of Streaming Growth

The hire underscores AMC's pivot to streaming-led revenue with a partnerships-driven expansion strategy.

Overview

  • Luo will lead the development and execution of AMC Networks’ streaming strategy, prioritizing subscriber acquisition, engagement, and commercial and programming initiatives.
  • She will report to Chief Commercial Officer Kim Kelleher and will be based in New York.
  • AMC highlights Luo’s partnership track record at Peacock, including bundles with Xfinity, Instacart and JetBlue, along with prior senior roles at Hulu.
  • Her remit spans AMC’s targeted services, including AMC+, Acorn TV, Shudder, HIDIVE, Sundance Now, ALLBLK and the recently launched All Reality.
  • AMC reported 10.4 million total streaming subscribers in Q3 2025 as it positions streaming as its largest source of domestic revenue.