AMC Networks Introduces Real-Time Ad Performance Tool 'AMCN Outcomes'

The new platform enables advertisers to measure consumer responses to campaigns across AMC's portfolio in real time.

AMCN Outcomes is integrated into AMC Networks' Audience+ platform, providing real-time insights into the effectiveness of ad campaigns.
The tool uses privacy-compliant data to connect ad exposure with consumer purchasing behavior, allowing advertisers to optimize campaigns quickly.
Initial results demonstrated significant effectiveness, including a 14% increase in Fruity Pebbles purchases and a 16.4% rise in vehicle purchases for targeted campaigns.
Advertisers can access detailed insights on audience demographics, brand affinities, and competitive behaviors through the platform.
AMCN Outcomes is available across AMC's linear and streaming platforms, with additional advertising categories being added regularly.