Overview
- AMC Entertainment and CJ 4DPLEX have finalized a global partnership to open 65 ScreenX and 4DX theaters, including the first installations in AMC's U.S. locations.
- The rollout will feature 40 4DX and 25 ScreenX auditoriums across the U.S. and Europe, with completion targeted by 2027.
- ScreenX offers a 270-degree panoramic viewing experience, while 4DX includes multisensory effects like motion, wind, and scents for an immersive experience.
- AMC aims to launch these premium formats in time for major Hollywood blockbusters such as 'Mission: Impossible – The Final Reckoning' and 'The Fantastic Four: First Steps.'
- This partnership reflects a strategic effort to revitalize the cinema industry by leveraging innovative technologies to enhance the moviegoing experience.