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Overview
- Heineken says its Champions League partnership will end in August 2027, concluding a 30-year association.
- O Globo reports AB-InBev, through its Brazilian arm Ambev, is set to assume the beer sponsorship via a UC3 agreement starting in 2027.
- The reported arrangement would span all UEFA men's club tournaments and install Ambev as the official beer partner.
- Ambev would gain rights to use competition imagery and run local activations for its premium portfolio, aligning with its push in Brazil.
- Poder360 cites advanced talks and a potential six-year package worth about €200 million, with no formal confirmation yet from UEFA, UC3 or AB InBev.