Amazon's 'Thursday Night Football' Achieves Record Viewership in 2024 Season

NFL's Prime Video package sees 13% growth in audience, hitting its highest numbers since moving to streaming.

The 2024 season of 'Thursday Night Football' averaged 13.2 million viewers, marking an 11% increase from last year and a 38% rise since Amazon began streaming the package in 2022.
Including the Black Friday game, viewership rose to an average of 13.22 million, with 91.1 million unique U.S. viewers tuning in across the season, according to Nielsen data.
Key demographics, including adults aged 18-34, 18-49, and 25-54, reached record highs, with significant growth compared to linear television broadcasts in prior years.
The season's most-watched games included Packers-Lions on December 5 (17.29 million viewers) and Cowboys-Giants on September 26 (16.23 million viewers).
Amazon's NFL audience skewed younger, with a median viewer age of 49, and wealthier, with a median household income of $101,800, compared to traditional broadcasts.