Overview

• Ring, Blink, Key, and Sidewalk employees must now detail how they have used generative AI or other AI tools to improve customer experiences or drive operational efficiency when seeking promotions.
• The policy takes effect in the third quarter and applies exclusively to Amazon’s RBKS division, a Ring spokesperson confirmed.
• Managers face an additional requirement to show how AI enabled them to accomplish “more with less,” maintaining or reducing headcount while meeting targets.
• The mandate underscores Siminoff’s AI-first overhaul and his reinstatement of Ring’s original “Make neighborhoods safer” mission since returning in April.
• Siminoff’s broader restructure has brought back Jason Mitura as product and technology lead, consolidated offices for efficiency, revived Axon video-request features for law enforcement, and is gearing up for a limited home security drone launch.