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Amazon’s Ring Facial Recognition Draws Customer Backlash Ahead of December Launch

The company says the Familiar Faces tool will be off by default with availability limited in Illinois, Texas, Portland.

Overview

  • Familiar Faces lets owners tag known people in footage so future alerts identify them by name to reduce routine notifications.
  • Ring says customers must opt in and are responsible for complying with state biometric consent laws when using facial recognition.
  • The feature arrives in December on a new 4K ‘Retinal Vision’ Ring lineup with integration into Alexa+ Greetings targeted for the same month.
  • An AI-powered Search Party designed to help match lost dogs to their homes is scheduled to roll out in November.
  • Online reactions include Reddit posts describing the feature as invasive and reports of canceled Ring subscriptions, with EPIC warning about consent for bystanders.