Overview

• - The two-day sale runs October 7–8, and most marquee offers require an active Prime membership, which non-members can access via a 30‑day trial.
• - Amazon-owned hardware leads the cuts, with early deals on Echo, Fire TV, Kindle and Fire tablets reaching roughly 60–70% off and select pricing slated to continue through October 14.
• - Many TV promotions—from Amazon’s Fire TV sets to brands like Samsung, LG and Philips—went live ahead of the event, and several are open to non‑Prime shoppers with dynamic pricing and limited stock.
• - Apple products are included with notable markdowns on AirPods, iPad, iPhone and MacBook, though reductions are generally smaller than on Amazon’s own devices.
• - Amazon is pairing the sale with service perks, including extended free trials for Amazon Music Unlimited and Audible and incentives for new Amazon Business accounts.