Overview
- The sale runs from 12:01 a.m. Tuesday, Oct. 7, to 11:59 p.m. Wednesday, Oct. 8, for a full 48 hours.
- Access to the biggest discounts requires Prime membership, and nonmembers can use a free 30‑day trial to shop the event.
- Early deals are already live across tech, toys, home and beauty, including steep cuts on Amazon devices and major brands such as Apple, Dyson and LEGO.
- Amazon is introducing limited‑time New Deal Drop selections curated specifically for Prime members during the two‑day window.
- Shopping experts recommend verifying price history via camelcamelcamel, PriceRunner and PriceSpy and advise buying toys and Amazon hardware now, with deeper TV and laptop discounts likely closer to Black Friday; Target and Walmart are holding competing sales this week.