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Amazon’s Prime Big Deal Days Cut Prices on Giant Chocolate Boxes, Undercutting UK Supermarkets

Shoppers are buying in bulk to beat supermarket per‑weight prices.

Overview

  • A 2.4kg Celebrations Bulk Chocolate Box was reduced to £24.99 from about £40, cheaper than buying five 500g supermarket tubs at £7 each.
  • The 850g Cadbury Dairy Milk Gift Bar fell to roughly £9.32–£9.34, about £1.10 per 100g and lower than comparable pricing at Tesco, Sainsbury’s and Asda.
  • Cadbury & Oreo’s 1.6kg Big Box of Treats was listed at £16.99, while Nestlé’s 1.3kg Big Chocolate Box was £18.40 during the event.
  • Customer reviews highlight strong value and size, with recurring complaints about damaged packaging, disappointing mixes and short use‑by dates; Amazon also cites heavy recent sales for featured bars.
  • The two‑day Prime Big Deal Days sale runs through 11:59pm on Wednesday, October 8, with prices and availability based on Amazon listings at the time of reporting.