Amazon's New Holiday Ad Features Beatles' Tune 'In My Life,' Celebrates Lifelong Friendships and Joyful Moments Through Sledding Theme

Amazon's 2023 holiday ad "Joy Ride," celebrating lifelong friendship and shared joy, is set to debut in the U.S. and Canada on November 13, after a UK and Europe launch on November 6, running across various broadcast mediums through December.

• Amazon's 2023 holiday ad campaign 'Joy Ride' depicts three older women reliving the joy of their youth by sledging, accompanied by an instrumental version of The Beatles' 'In My Life'.
• The ad, emphasizing enduring friendships and shared experiences, is produced by Amazon's internal creative team and production company Hungry Man, scheduled to air in U.S., Canada, and 12 other countries through December.
• The central character in the ad, Maya Waterman, uses Amazon's app to purchase seat cushions to transform their regular sleds, culminating in a joyful shared experience on the snowy slopes.
• The ad forms part of Amazon's global 'Joy is shared' campaign which seeks to emphasize connection and shared experiences during the holiday season, alongside promoting Amazon's wide product selection and convenience.
• Amazon additionally forecasts strong Q4 sales, projecting revenues between $160-167 billion and planning to hire 250,000 people for the holiday shopping period.

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